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Become a Heat Seeking Missile |
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I am a heat seeking missile. The AIM-9 Sidewinder is a supersonic, heat-seeking, air-to-air missile carried by fighter aircraft. It has a high-explosive warhead and an active infrared guidance system. The Sidewinder was developed by the US Navy for fleet air defense and was adapted by the U.S. Air Force for fighter aircraft use. The missile's main components are an infrared homing guidance section, an active optical target detector, a high-explosive warhead, and a rocket motor. |
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80/20 – The Parieto Principle in Joint Ventures |
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We know that 20% of the people get 80% of the results in any group. That same 20% does most of the work and also makes most of the money. This applies to any group. That Inner Circle of committed, smart people actually understand that “What goes around, comes around”, that we reap what we sow and that repetition builds momentum, which in turn builds exponential wealth. |
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I talked recently with a fellow who has a staff of eighty-five people. They’re not his sales team. He wants to increase his sales, and I suggested he consider turning these employees into salespeople. “But that’s not their job!” he protested. Exactly. And that’s why most business owners overlook their greatest underutilized asset – their non sales employees. I got very excited when I realized that there were 85 people who could help increase his sales with no cost or risk! |
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“Success is simply a matter of luck. Ask any failure.” ~ Earl Wilson I think I can, I think I can … “But I can’t confront the doubts I’ve had I can’t admit that maybe the past was bad - And so, for the sake of momentum I’m condemning the future to death so it can match the past” * |
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Joint Ventures for Immigrants |
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As an immigrant myself, I understand the hopes, fears, dreams and unique problems faced by immigrants, no matter where they are in the world. Immigrants often face challenges that only other immigrants can understand. Often their qualifications are not accepted or they have no local experience, so they accept whatever they can get. Having worked with hundreds of immigrants, I know how hard it is to start all over again. |
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Branding Using Joint Ventures |
A long time ago I heard the story about a man whose daughter told him there were ripe apples on the tree in their yard. He went out with an axe and a bucket, picked the five apples that were ripe and put them in the bucket. Then he chopped down the tree, laden with green apples. He couldn’t wait for them to ripen. We need to continually brand ourselves so that when prospective customers “ripen”, you’re their natural choice – top of mind. We want to position ourselves in their mind by creating a category and then owning it. |
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